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Responding to My Mail?

 

 

Every single month, you will lose another 5% to 10% of the yearly value of a single customer....unless you do what? 

 

The direct mail industry has determined that for every month a customer is not contacted, the amount of money they spend in a given year, at your store, is decreased consistently and incrementaly.

 

You must continually communicate to the world about the benefits of doing business with you. Specifically, to those folks who seem like they might want what your selling. We call that direct marketing. Put another way, communicating directly to the person most likely to buy your product.

 

Direct Mail gives you the ability to do just that. You gain more flexibility in communication and the greatest return on investment using direct mail.

1. Are You Being Heard Yet?

 

Consumers have numerous choices as to where they purchase goods and services similar to your own. Obviously, you would like them to choose you.

 

How can you be sure that those customers are hearing your message above the barrage of messages they seeing every day. 

 

The secret is to put yourself in front of them indvidually, on a medium that has their undivided attention. Once there, you must deliver a strong, benefit oriented message, and do it quickly.

 

 

2. Are You The Clear Choice?
 
Consumers flow in the direction of the greatest percieved benefit or value.
 
This idea must be on your mind on a daily basis. It is a crucial "Law of Business", and you will directly influence your organization for better or worse, depending on how well you understand this law.
 
The policies made, procedures developed, standards crafted, environment created, and attitudes projected, these things ultimately become a significant factor in your ability to make and keep customers.