Product or service highlights
Illustrations and Logo samples
"Can You Redo My Business Card?"
Ace Insulation wanted a new look, and we gave it to them. The original card was designed by the owners wife. While it has an elegance about it and makes good use of space, I believe the owner felt it was a little feminine for his line of work.
The new look still incorporates the ace image, and adds a HAZMAT symbol which helps better convey this companies specialization. The other elements on the card help to associate "up-to date technology" with his firm.
...And another example
"Can you improve my DEX Ad?"
There are four small Mobile Pressure Washing ads right next to each other, and at first glance they all look the same with simple five lines of text. Upon further inspection, they all read pretty much the same as well. To set Clean & Green apart from their competitors we pinpointed the thing that differentiated them the most. Clean & Green has specialized equipment that recycles the water as it is being used. They are the only service with this state of the art equipment, and therefore the only company that can comply with the new EPA waste water standards. We used a statement that draws curiosity and fear about potential EPA issues, and presented it in a manner that draws the eye to their ad first.
Here is Dr Bret Davis' 2010 DEX ad:
Dr. Davis expressed to us that he enjoyed the very difficult cases and successful results were his greatest satisfaction. We used this as the basis for differentiating his ad. We presented his image with a quote that summed up his feelings and goals. In addition, where all the other specialists ads look very pretty and sound almost identical to each other ...bullit points of services and a stock photo of someone smiling, we listed his most common services, then strengthened the communication of what he does by stating it from the perspective of the customer. Visually we kept it very basic, relying on a large mass of black to catch the eye, and a $50 discount to get their full attention.
"Can You Help Me Drum Up Business Quickly?"
Envirodynamics, LLC was a newly formed partnership and was in need of a logo and a plan to brand it. We created a corporate look and proceeded with a direct mail piece that would generate revenue quickly. We chose to focus first on the most widely needed, and easily fulfilled service. Asbestos Testing. Using an aggressive headline and a very low price point, they were able to generate quick leads from organizations in desparate need of the service. This will now position them to showcase additional services to those clients and their associates.
Direct Mail Can Fill Multiple Roles
This prototype post card for a local Picture Frame Company takes on a promotional role and an educational role. In addition to the "Incentive" the backside offers a more indepth and "idea inspiring" look at one of the other services the company provides.